Thursday, October 6, 2011
You may remember that Kimia was an Eye on Style guest recently. During her amazing Dune Residency in India, Kimia painted a slew of gorgeous new paintings. I asked her to drop by and talk about her new work.
"My paintings are inspired by the beauty and ugliness that exist in the fashion world/media. In most fashion ads we see women that look the exact same in terms of skin color and body type, and we are taught this is the “ideal” image of female beauty.
95% of the time we see models that represent only 5% of what humanity looks like, and this phenomenon is one that goes largely unnoticed and collectively ignored. I've had the opportunity to live in 6 different countries, and in every single one the women wanted to look like Caucasian models. For example, when I first arrived in India, I was shocked to see daily commercials for a cream called “Fair and Lovely” that bleaches your skin to make it lighter. This cream is illegal in the US because it is proven to cause cancer, but it is a number 1 best seller here in Southern India.
Women (and men) around the world are experiencing global brainwashing in regards to beauty, and as a Persian woman that does not fit into the Eurocentric “ideal”, I suppose I'm more aware of it. Ultimately the frustration I feel towards popular notions of beauty inspires the work. "
Thank you Kimia for dropping by!