As promised, Matt Meyerson is here today to talk about his new event, Expose NY, which he developed as a way for a group of carefully chosen young labels from all over the world to get the face time they deserve with top tier fashion editors, stylists and buyers. If anyone could pull this off, I knew Matt, a former fashion product placement and PR specialist, was the guy to do it. Although I wasn't able to make his first show, I hope to participate in the next one.
Expose NY debuted a day before the fashion week festivities with an array of premium to luxury labels and media outlets from Italian Vogue, WWD, W, InStyle, Allure, Teen Vogue, Purple, Soma, JC report and many others, who came to see the Spring 09 collections on display and meet the designers. Buyers from Saks, Bloomingdales, Jeffrey and Lord and Taylor were also in attendance along with some of NYC's top stylists.
mj: can you talk a little about the trends from the show:
matt: Many designers opted for uniqueness to separate themselves from the pack. The much hyped shoe collection of Jerome C. Rousseau stole the show, while the amazing jewelry collection of Bastion wowed everyone who came through the room. Bold statements of individuality were made by buzz designers Shadows and Dust, Levi Okunov and Priestess NYC, but even with these collections there was a semblance of every day wearability in some of their key pieces
mj: What was your experience doing Expose for the first time like?
matt: The first Expose was a success in my book. We had some amazing editors, stylists and buyers who all came out to see what we were all about. The brands that participated were all amazing and I could not have asked for a better group of designers for my first show. My magic number for this Expose was a dozen due to the size of the space and my desire to keep the show tight. We had such a great response, we had brands applying up until the week of the event.
mj: What does the future of Expose look like?
matt: Expose will be returning to New York in February for the fall collections and we already have a handful of brands who want to be a part since they missed the spring show. I may jump up the number of designers to about 15 to 20 and include Mens this time around. I am also hopefully going to work it out so that Expose is officially on the IMG schedule for the next season. If not, we will continue to run the show independently.
After spring, I hope to bring the show to LA for the summer and that show will capitalize on my celebrity relationships and include more of the Hollywood set. Then we go back to NY in September for spring '10 and that will conclude the shows for the year!
Thanks Matt--I know Expose is only going to become more and more successful!