saving the world one pair of lips at a time
Tuesday, June 5, 2007

I'm here today with Steve Shriver, president of EcoLips, who makes the wonderful organic lip balm I love and use every day--I keep one on my desk where I blog, as well as one in my wallet, and one by my bed. (Can you tell I'm a fan?)
Just knowing that as women, we're likely to consume two pounds of lipstick in our lives and how many chemicals in cosmetics are related to cancer and other health problems, makes choosing an organic lip balm a no-brainer. As a beauty editor with a commitment to using and promoting all-natural/organic products, I've tried everything on the market and absolutely love the consistency, the scent, and the ethics of EcoLips. So many people I come across, including conscious shoppers who can't seem to find everything they need at Wholefoods, ask me what they should be using on their skin and where they can get it. As a result, I'll be posting a series of interviews with top organic cosmetic manufacturers here at Trust Your Style in hopes that you'll find many useful and healthy resources for your daily beauty needs.



mj: How did you first get involved with green/conscious manufacturing?
steve shriver: When a girl I met gave me a sample of her natural lip balm. She explained to me how unnecessary it was to use all of the petro-chemicals in skin care products, and all of the benefits of organic ingredients. So, I fell in love with the lip balm, and the girl! Consumer products, especially "green" ones, should be looked at holistically; not just what's in them, but how they're made, and what they're packaged in.
mj: Why do you think it's important?
steve: When my wife and I brought our 3 girls into this world, environmentalism took on a new meaning. I realized that I want my bloodline to extend further than just my life span, but into my children's lifespan, and onto their children, and so on. There is so much degradation happening in the world due to our manufacturing industries and consumerism, and it is taking a toll on our health and the health of the world. I have no doubt Mother Earth will repair herself, my doubt lies in how long she'll host such a destructive species.

mj: Do you consider yourself to be a green consumer? If so, what are your favorite products (besides your own)?
steve: Yes I do. I believe in buying well made, long lasting clothing, preferably with organic fabrics. My favorite clothing brand is Patagonia and some of my first Patagonia purchases are still a part of my wardrobe...and they're actually coming back into style (ha ha). My single "best" green habit is buying organic food, because with a 5 person family we go through so much food! So with every meal, or every snack, we are choosing to keep harmful chemicals off of our valuable soil and waterways. It might be a little more expensive on the front end, but there are no hidden costs. With conventional (chemical) food processing, so much of our tax dollars are spent on trying to clean up the mess we're making in food production. Why not stop it at the source!
mj: Even better, could you tell me what skin care products you use during a typical day?
steve: I really like trying different products out. I try to seek out lotions, soap, and hair care with the most organic ingredients, and I never stick with the same one. It's not because I haven't found a good one, but because I like to stay away from monotony. I also make a batch of soap a couple times a year, which is a lot of fun!
mj: Do you think it's possible to be "green" and still be stylish?
steve: Totally! Style is an individual expression, so although there might not be a wide variety of trendy environmentally friendly clothing options, you can still integrate a hemp, bamboo, or organic cotton piece of clothing daily. There are so many companies now offering organic cotton clothing, that soon it will be easy to walk the walk and talk the talk...and look good doing it. :)

Thanks Steve for the great interview! EcoLips are available at some (but not all) WholeFoods stores as well as online at EcoLips.com . EcoLips has also generously donated some EcoLips kits to the Trust Your Style Two Year Birthday Celebration Drawing. If you want to enter the contest, send an email with your name, address and "Birthday Celebration" in the header to maryjomatsumoto@adelphia.net. The drawing is June 22, so hurry and enter!
I've been swamped with work the past few days but am hoping to get the photos of all the cool and wonderful gift basket goodies arriving posted asap!
Labels: EcoLips, Steve Shriver
I'm Mary Jo, a handbag designer living in sunny California. TrustYourStyle is where I share inspiration and connect with other style lovers. Did I mention I celebrate

















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