After the holidays wind down, the end of January feels like the right time to rejuvenate and repair hair, skin, and nails. I come across many amazing stylists, cosmetic developers, spa-owners, and beauty products working with
Affluent Magazine, where I've been the beauty editor for almost 6 years. I thought it'd be fun this week to introduce you to a few people I've had the pleasure of meeting recently.

We're kicking off our week of beauty with lovely Samira Asemanfar, the owner of
Bellacures, one of the most stylish, super hygienic, and frequently acclaimed nail salons in Los Angeles. Featured among the "Best of LA" in LA Magazine, you may have read about Bellacures in Lucky, In Style, or Daily Candy. Last week I attended the opening of Bellacures in Newport Beach and was carrying one of my handbags that we had just finished that day. Samira immediately approached me about it, and as you can see, she now owns a Mary Jo Matsumoto bag!
Only 29 years old, Samira opened her business six years ago and has now expanded her 5
locations in Los Angeles to include a new sixth Bellacures on Balboa Island. Samira also has plans to open another salon in Laguna Beach next month. Since so many of you are entrepreneurs, I thought you'd enjoy her story not to mention her great nail tips.
ON STARTING A BUSINESS AT SUCH A YOUNG AGE:
As a little girl, every week I would tag along with my mom to get her nails done. Even though I wasn't allowed to get mine done, I loved looking at the luscious polish colors, watching my mom get pampered and more than anything, I loved the feeling of hope that filled me: hope that one day when I was older I too would get my nails done, wear colorful makeup and sparkle.
Towards the end of elementary school, I developed a horrible nail-biting habit. When I was twelve years old, I convinced my mom that I had to get artificial nails in order to stop biting my nails... and so began my weekly visits to the nail salon. Nail-biter turned manicure addict, over the next ten years, I visited nail salons from one side of town to the other and slowly began to realize that nail salons in Los Angeles lacked style, professionalism and most of all cleanliness! And so, I set out to change the culture of nail salons and opened Bellacures in 2006. My hope is that whenever you visit a Bellacures nail salon, you feel comfortable enough to focus on what really matters: remembering that the little girl inside of you just wants to sparkle... maybe with bright red polish?BEST THINGS ABOUT RUNNING HER BUSINESS:
* Seeing customers enjoy our services and fall asleep in our chairs.
* Sitting at a cafe for lunch and hearing two girls talking about how much they love Bellacures at the table next to me.
* Manicurists appreciating an awesome work environment and the opportunity to be a part of a culture and brand.MOST CHALLENGING:
Customer service. We keep over 95% of our customers happy and coming back. But the perfectionist that I am the other less than 5% always bothers me. Striving for 100% causes the most stress. SAMIRA'S STYLE:
That's a difficult one. I dress by how I feel that day. The ones that seem to fall more in the rotation are:
* Sophisticated and tailored.
* Vintage and eclectic.
* Dainty and feminine.
* But always comfortable.... BEST NAIL/BEAUTY TIPS:
I used to be a French or Red only kind of girl and consistently required meticulous work (aka Manicure OCD). After six years of being in this business here are my three recommendations for getting the most out of the manicure experience:
* Have fun with your polish colors. The more you experiment, the more you liberate your mood and your style.
* If one nail is not perfect, don't ruin it for all the other nails. Relax... it's just a manicure. You will most likely get one next week.
* If you are going on vacation, get a Gelicure (our Gel Manicure). Don't stress with the mess of polish touch ups.Thanks so much Samira for stopping by! Wishing you all the best with your business and hope to see you when the Laguna Beach salon opens!
Labels: Affluent Magazine, Bellacures